Summary of Website Journeys

Below is a summary of what we found when checking the rsid report suite looking at data from start_date to end_date

Note: The raw data for everything that follows is available in [this Google Sheet].

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Journeys in Detail

How to use this document

pre/post date ranges & cut over period Days since website launch Example Graph with highlighted info

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The following are some highlights.

Entry Journeys/Inbound Journeys

How are Entry journeys affected by the changes

Search Rankings

Research Visits

Conversion Rates (All Funnels)

Compare Benchmarks

Number of sessions per user

New vs. returning users

Pages per session

Average page time

Organic traffic

Devices

Device journeys and any gaps

Journey Category

Journeys grouped by their category and measures

Baseline Summary

Below is a summary of the website journeys looking at data from 2021-09-02 to 2022-02-28. This table is sorted by the difference between the baseline and the new site baseline difference percentage. Higher performing new journeys should come to the top while worst performing journeys should be at the bottom.

Journey Name Baseline Visits New Site Visits Avg. % Visits Diff.
Members Area Entry 1062 1703 60.4%
Holidays Entry 2074 3235 56.0%
ALL Holidays 9243 9529 3.1%
Commercial: Renew Checkout Steps 1-3 113 143 26.5%
Commercial: Membership Checkout Steps 1-4 1725 1911 10.8%
Commercial: Holidays Checkout Steps 1-4 261 288 10.3%
Commercial: Shop Checkout Steps 1-4 461 416 -9.8%
Shop Entry 4849 4379 -9.7%
Join Us Entry 11387 10357 -9.0%
Home to Holidays 901 832 -7.7%
Home to Join 2561 2366 -7.6%
Days Out to Property Page 4298 2912 -32.2%
Home to Search Results 4569 3156 -30.9%
ALL Tablet 11538 8317 -27.9%
Home to Days Out 5946 4306 -27.6%
Homepage Entry 19355 14290 -26.2%
ALL Direct Traffic 20749 16116 -22.3%
ALL Repeat Visitors 76044 59416 -21.9%
ALL Paid Social 2816 2220 -21.2%
Home to Our Cause 520 411 -21.0%
Property Page Seen 100862 80125 -20.6%
ALL Android 45701 36432 -20.3%
Commercial: Donate Checkout Steps 1-2 441 355 -19.5%
Days Out Entry 1972 1588 -19.5%
ALL Desktop 43086 34784 -19.3%
ALL Main Site 145069 117166 -19.2%
Days Out to Places Search 10670 8626 -19.2%
ALL Visits 156930 128380 -18.2%
Days Out to Places Map 3987 3270 -18.0%
Home to Support 305 250 -18.0%
ALL Natural Search 101694 83815 -17.6%
ALL Shop 7646 6298 -17.6%
ALL Mobile 102279 85257 -16.6%
Home to Art 235 196 -16.6%
ALL SEO 100329 83913 -16.4%
ALL Apple iOS 68077 57078 -16.2%
ALL Email 9783 8251 -15.7%
ALL PPC 14935 12713 -14.9%
ALL Social 1851 1576 -14.9%
ALL New Visitors 80886 68964 -14.7%
ALL Affiliates 1407 1218 -13.4%
Home to Shop 1592 1395 -12.4%
Home to Donate Form 127 112 -11.8%

Baseline Detailed View By Journey

Below is the detail behind each journey and main traffic metrics for each journey.

Journey Name Journey Type Visits Avg. Page Views Avg. UV Avg. Bounces Avg. Avg. Time on Site Avg. % New Visits Avg. % Repeat Visits Avg New Visits Avg. Repeat Visits
ALL Affiliates pre 1407 5936 1261 407 357 54.6% 45.3% 777 630
ALL Affiliates post 1218 5552 1079 342 381 56.6% 43.4% 688 530
ALL Android pre 45701 141262 39899 18321 282 44.2% 55.8% 20094 25607
ALL Android post 36432 114836 31951 14890 276 49.2% 50.8% 17859 18573
ALL Apple iOS pre 68077 203454 57802 28647 271 64.6% 35.4% 43936 24141
ALL Apple iOS post 57078 174055 48017 24581 272 65.9% 34.1% 37512 19566
ALL Desktop pre 43086 189468 38464 14066 379 56.4% 43.6% 24234 18849
ALL Desktop post 34784 154374 31113 11595 373 60.0% 40.0% 20848 13934
ALL Direct Traffic pre 20749 64257 18156 8385 271 64.6% 35.4% 13451 7295
ALL Direct Traffic post 16116 52248 13981 6529 270 66.3% 33.7% 10697 5418
ALL Email pre 9783 33493 8784 4031 304 41.2% 58.8% 4752 5030
ALL Email post 8251 30048 7340 2984 316 41.3% 58.6% 4216 4035
ALL Holidays pre 9243 37089 8308 2808 374 55.7% 44.3% 5160 4084
ALL Holidays post 9529 41681 8482 2798 390 58.5% 41.5% 5603 3927
ALL Main Site pre 145069 451336 126142 56357 286 56.6% 43.4% 81857 63218
ALL Main Site post 117166 366786 101659 46883 279 59.7% 40.3% 69851 47319
ALL Mobile pre 102279 299814 87456 42968 263 56.8% 43.2% 57940 44339
ALL Mobile post 85257 256555 72553 36525 264 59.5% 40.5% 50543 34714
ALL Natural Search pre 101694 352795 88109 37016 320 54.0% 46.0% 54657 47040
ALL Natural Search post 83815 286349 72592 32733 314 57.8% 42.2% 48362 35454
ALL New Visitors pre 80886 276867 80886 29077 272 99.9% 0.1% 80798 81
ALL New Visitors post 68964 242573 68964 24802 271 99.9% 0.1% 68896 62
ALL Paid Social pre 2816 5833 2720 1703 189 70.6% 29.4% 1996 820
ALL Paid Social post 2220 4790 2152 1274 193 73.8% 26.2% 1658 562
ALL PPC pre 14935 70563 13503 5438 401 62.4% 37.6% 9329 5607
ALL PPC post 12713 65665 11350 4104 416 62.9% 37.1% 8011 4702
ALL Repeat Visitors pre 76044 257467 63507 31989 348 10.0% 90.0% 7517 68531
ALL Repeat Visitors post 59416 200896 49448 26307 348 12.5% 87.5% 7395 52024
ALL SEO pre 100329 366825 91722 34012 317 62.2% 37.8% 62208 38124
ALL SEO post 83913 307127 76675 29992 311 65.9% 34.1% 55183 28730
ALL Shop pre 7646 45453 6930 1851 315 55.1% 44.9% 4232 3414
ALL Shop post 6298 34648 5705 1395 274 58.8% 41.3% 3693 2606
ALL Social pre 1851 3967 1772 964 179 79.8% 20.2% 1482 369
ALL Social post 1576 3584 1512 798 169 80.9% 19.1% 1281 295
ALL Tablet pre 11538 44971 10285 4020 369 53.3% 46.7% 6122 5416
ALL Tablet post 8317 32469 7479 2980 355 58.6% 41.4% 4885 3431
ALL Visits pre 156930 534334 136188 61066 307 56.4% 43.6% 88315 68612
ALL Visits post 128380 443469 111126 51109 304 59.5% 40.5% 76291 52086
Commercial: Donate Checkout Steps 1-2 pre 441 2165 375 NA NA NA NA NA NA
Commercial: Donate Checkout Steps 1-2 post 355 1762 296 NA NA NA NA NA NA
Commercial: Holidays Checkout Steps 1-4 pre 261 2380 182 NA NA NA NA NA NA
Commercial: Holidays Checkout Steps 1-4 post 288 2762 195 NA NA NA NA NA NA
Commercial: Membership Checkout Steps 1-4 pre 1725 14275 1286 NA NA NA NA NA NA
Commercial: Membership Checkout Steps 1-4 post 1911 16296 1425 NA NA NA NA NA NA
Commercial: Renew Checkout Steps 1-3 pre 113 689 98 NA NA NA NA NA NA
Commercial: Renew Checkout Steps 1-3 post 143 895 123 NA NA NA NA NA NA
Commercial: Shop Checkout Steps 1-4 pre 461 6680 348 NA NA NA NA NA NA
Commercial: Shop Checkout Steps 1-4 post 416 5670 315 NA NA NA NA NA NA
Days Out Entry pre 1972 12241 1452 456 481 24.8% 75.2% 495 1477
Days Out Entry post 1588 9780 1156 385 457 29.2% 70.8% 466 1122
Days Out to Places Map pre 3987 28614 3078 846 502 29.0% 71.0% 1167 2820
Days Out to Places Map post 3270 24087 2525 708 492 34.3% 65.7% 1118 2151
Days Out to Places Search pre 10670 77447 8399 2181 485 31.8% 68.2% 3415 7256
Days Out to Places Search post 8626 64099 6784 1807 475 36.9% 63.1% 3176 5450
Days Out to Property Page pre 4298 28030 3428 803 464 30.5% 69.5% 1321 2977
Days Out to Property Page post 2912 19178 2306 563 453 34.5% 65.5% 1001 1911
Holidays Entry pre 2074 12549 1599 507 532 28.1% 71.9% 586 1489
Holidays Entry post 3235 18929 2608 799 487 34.8% 65.2% 1179 2056
Home to Art pre 235 1752 174 46 580 32.9% 67.1% 76 158
Home to Art post 196 1536 141 39 644 35.0% 65.0% 67 129
Home to Days Out pre 5946 43338 4622 1198 501 28.3% 71.7% 1692 4255
Home to Days Out post 4306 32185 3330 891 490 32.8% 67.2% 1408 2897
Home to Donate Form pre 127 826 87 31 601 25.5% 74.5% 32 95
Home to Donate Form post 112 783 75 26 672 25.1% 74.9% 27 84
Home to Holidays pre 901 7395 649 178 658 24.1% 76.0% 218 684
Home to Holidays post 832 6977 597 168 670 26.6% 73.4% 221 611
Home to Join pre 2561 16271 1913 600 503 32.8% 67.2% 845 1717
Home to Join post 2366 15870 1749 556 520 35.2% 64.9% 832 1535
Home to Our Cause pre 520 3631 377 110 608 30.7% 69.3% 159 361
Home to Our Cause post 411 2909 293 89 617 33.4% 66.6% 133 278
Home to Search Results pre 4569 29568 3401 1017 487 26.0% 74.0% 1191 3379
Home to Search Results post 3156 21005 2317 723 489 29.1% 70.9% 915 2241
Home to Shop pre 1592 13649 1232 343 511 30.2% 69.8% 486 1106
Home to Shop post 1395 11696 1055 300 510 30.3% 69.7% 440 956
Home to Support pre 305 2009 230 64 510 27.8% 72.2% 84 221
Home to Support post 250 1720 187 52 543 30.2% 69.8% 74 176
Homepage Entry pre 19355 100266 15170 6207 413 32.3% 67.7% 6257 13100
Homepage Entry post 14290 77733 11122 4505 413 35.6% 64.4% 5075 9216
Join Us Entry pre 11387 57700 9191 2781 370 38.8% 61.2% 4428 6960
Join Us Entry post 10357 55056 8309 2431 381 42.2% 57.9% 4400 5957
Members Area Entry pre 1062 4087 904 350 439 17.5% 82.5% 273 788
Members Area Entry post 1703 6070 1473 515 429 24.2% 75.8% 617 1086
Property Page Seen pre 100862 351571 87809 NA NA NA NA NA NA
Property Page Seen post 80125 276934 69800 NA NA NA NA NA NA
Shop Entry pre 4849 30226 3983 1369 427 27.6% 72.4% 1529 3320
Shop Entry post 4379 24956 3606 1205 408 26.5% 73.5% 1543 2836

Anomaly Analysis By Journey

Below is the count of anomalies detected for each journey, this is sorted by the number detected in the post launch period. Journeys higher up this list will need more investigation than lower journeys.

Journey Name Journey Description No. of Anomalies (Post Launch)
Commercial: Shop Checkout Steps 1-4 Steps 1 to 4 of shop checkout funnel 67
Commercial: Holidays Checkout Steps 1-4 Steps 1 to 4 of holidays checkout funnel 59
Commercial: Renew Checkout Steps 1-3 Steps 1 to 3 of renew checkout funnel 49
Commercial: Membership Checkout Steps 1-4 Steps 1 to 4 of membership checkout funnel 41
Commercial: Donate Checkout Steps 1-2 Steps 1 to 2 of donate checkout funnel 30
Home to Support Homepage to Support Us (Visitor Level) 30
Home to Shop Homepage to Shop (Visitor Level) 28
Home to Art Homepage to Art & Collections (Visitor Level) 27
Days Out to Places Map Days out to Places Map (Visitor Level) 25
Home to Days Out Homepage to Days Out (Visitor Level) 23
Days Out to Property Page Days Out to Property Page (Visitor Level) 21
Days Out to Places Search Days Out to Places Search (Visitor Level) 20
Home to Search Results Homepage to Search Results (Visitor Level) 20
Home to Join Homepage to Join Us (Visitor Level) 19
Join Us Entry First page of Visit is Join Us (Visitor Level) 19
Days Out Entry First page of Visit is Days Out (Visitor Level) 18
Home to Holidays Homepage to Holidays (Visitor Level) 17
Home to Our Cause Homepage to Our Cause (Visitor Level) 17
ALL SEO Visits from Search Engines 16
ALL Natural Search Marketing Channel Natural Search Visits 14
ALL PPC Marketing Channel Paid Search Visits 14
Property Page Seen A property home page was viewed 14
Homepage Entry First page of Visit is Homepage (Visitor Level) 13
Home to Donate Form Homepage to Donate Form (Button) (Visitor Level) 12
ALL Tablet Device Type = Tablet 11
Members Area Entry First page of Visit is Members Area (Visitor Level) 11
ALL Apple iOS Operating System = Apple iOS 10
ALL Main Site Site Section = Main Site 10
ALL New Visitors Visit Number = 1 10
ALL Repeat Visitors Visit Number > 1 10
ALL Shop Site Section = Shop 10
ALL Android Operating system = Android 9
ALL Mobile Device Type = Mobile 9
ALL Visits All site visits 8
Holidays Entry First page of Visit is Holidays (Visitor Level) 8
ALL Holidays Site Section = Holidays 7
ALL Desktop Device Type = Other (Desktop) 6
ALL Email Marketing Channel Email 6
ALL Social Marketing Channel Social Visits 5
Shop Entry First page of Visit is Shop (Visitor Level) 5
ALL Paid Social Marketing Channel Paid Social 4
ALL Affiliates Marketing Channel Affiliate Journey 3
ALL Direct Traffic Marketing Channel Direct Traffic Visits 1

Anomaly Plots By Journey

Baseline Dates: 2021-09-02 to 2021-11-30. Launch Dated (Red Line): 2021-12-01 to 2022-02-28.

Journey Forecasts

## Forecast processing completed.

Internal Search Journey

Commercial Analysis

Membership

Insights:

Summary

Funnels

Journeys

Metrics

Flows

Membership conversions by Channel. Start: 2022-02-20 to 2022-02-27.

Forecast

Renewals

Insights:

Summary

Funnels

Journeys

Metrics

Flows

Renewals conversions by Channel. Start: 2022-02-20 to 2022-02-27.

Forecast

Holidays

Insights:

Summary

Funnels

Journeys

Metrics

Flows

Forecast

Shop

Insights:

[Min] The lowest amount of Shop - Order Step 4 - Order Confirmation (Serialized) (ev182) was 15, which occurred on Feb. 3rd and was 84% less than the average of 92.

Summary

head(mtcars)
##                    mpg cyl disp  hp drat    wt  qsec vs am gear carb
## Mazda RX4         21.0   6  160 110 3.90 2.620 16.46  0  1    4    4
## Mazda RX4 Wag     21.0   6  160 110 3.90 2.875 17.02  0  1    4    4
## Datsun 710        22.8   4  108  93 3.85 2.320 18.61  1  1    4    1
## Hornet 4 Drive    21.4   6  258 110 3.08 3.215 19.44  1  0    3    1
## Hornet Sportabout 18.7   8  360 175 3.15 3.440 17.02  0  0    3    2
## Valiant           18.1   6  225 105 2.76 3.460 20.22  1  0    3    1

Funnels

We show the data in this tab.

Start: 2022-02-13 to 2022-02-19.

Last 7 days funnel performance Hover over for fallout details at each stage.

Start: 2022-02-20 to 2022-02-26.

Sales & Revenue

Here is the individual trends for each metric in the shop funnel.

Revenue:

Shop Orders:

Shop - Order Step 4 - Order Confirmation (Serialized) (ev182)

Metrics

Here is the individual trends for shop sales.

Flows

Shop conversions by Channel. Start: 2022-02-20 to 2022-02-27.

Forecast